Look Who's Trying To Invade My Space

Jimmy Orr, the White House's Internet guru, wants the White House Web site to get bloggier.

"We're trying to make it more bloggish," he says in an interview. "People need to see that we're on the site and we're listening to what they have to say."

Blogs -- short for Web logs -- are all the rage these days. And while some people use them for such things as chronicling their sex lives, they have more significantly emerged as a potent vehicle for news and views on the Internet.

A while back, Orr was his own guest on "Ask the White House" One questioner raised the topic of blogging. And it turns out Orr's a fan.

"Bloggers are very instrumental. They are important. They can lead the news. And they've been underestimated," he wrote.

"Here's what the bloggers do. They notice something in the news or something they've observed that maybe the 'traditional' media hasn't covered or isn't spending much time on. But they think it is significant. So, they give the story a second life (or first). And they talk about it. And others talk about it. Before you know it, it is leading the news."